Sometimes an advertising campaign nails the sensibility of NOW so well you wish it weren’t pitching a product but were simply the anthem of the times. The rally call for those ready for action. The fire lit under those wandering. The spark that brings the unfocused eye clarity and direction. The direction to the future.
The new Levi’s campaign by Wieden + Kennedy (of course) “GO FORTH” is that campaign.
Make sure you check out the Levi’s website. Click on “The New Americans: A Portrait of a Country” to interact, contribute, and act.
If you like seeing behind the scenes, check out W+K’s blog for some more details on the campaign.