You are a person. Or a person running a business. You have a story to tell. How do you tell it? This is the crux of advertising, public relations, and marketing; How are you going to tell your story in a way that is interesting to the people you are addressing?
There are thousands of books that tackle the problem of the art of storytelling, from the classics of Joseph Campbell to the more recent incarnations that find niches in marketing, screenwriting, or non-fiction. You’ve seen them, you’ve read them. How to tell a story seems like it should be intuitive. But how many times have you seen a friend fumble the ball in front of a group at a party. How many times have you been that friend? Maybe some people have the storytelling skills in their blood. But my suspicion is that they’ve practiced the art over and over until it was perfect. And that they’re heeding the words of Michael Caine.
Telling stories through moving images is what I do. If you were on the home page of this very website right now you would read: “we add ingenuity, craft, technology and compelling characters to produce engaging stories”. Over the next several weeks I’ll be posting a more in depth series that deals with the relationship between ingenuity, craft, technology, compelling characters and the art of engaging storytelling. After all, anyone can turn a great phrase on the home page of a website. But if you’re going to tell a story the right way, you’ve got to do better than that.
Tags: philosophy, stories
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